Pakistan's agricultural sector accounts for nearly 20% of its GDP and employs over 38% of the labor force (World Bank, 2024). Yet, its agri exports remain underutilized in a global market hungry for quality, traceable, and climate-resilient food products. As global supply chains shift in a post-pandemic world and demand for halal, organic, and exotic agri commodities rise, Pakistan has a chance to position itself as a significant exporter.
Global Demand Landscape
The demand for fresh fruits, grains, and value-added agri products is surging in the GCC, ASEAN, and EU regions. Products like mangoes, citrus, rice, pink Himalayan salt, and spices are gaining ground due to their unique flavor profiles and organic nature. According to ITC Trademap (2023), Pakistan ranked among the top five mango exporters globally, yet post-harvest losses still account for nearly 30% of the total produce.
Challenges to Overcome
- Post-harvest Infrastructure Gaps: Inadequate cold chains, poor packaging, and delayed transport degrade product quality.
- Certifications & Compliance: Many small farmers lack awareness or access to Global GAP, ISO, or HACCP certifications required by high-end markets.
- Market Intelligence Deficit: Exporters often rely on outdated pricing data, missing seasonal demand spikes.
Opportunities in Value Addition
Instead of exporting raw produce, converting it into dried, powdered, or processed goods enhances shelf life and profit margins. For instance, sun-dried mango slices or vacuum-sealed pink garlic have fetched 3x prices in European markets (Pak Agri Research Board, 2023).
The Role of Exporters
Modern exporters must bridge farm-to-shelf gaps. Shah Mercantile Co. works with regional aggregators, ensures quality control at every step, and prioritizes transparent sourcing. By integrating traceability and working toward global certifications, we align with evolving buyer expectations.
Conclusion & Call to Action
Pakistan stands at the brink of an agri-export revolution. With strategic investments in supply chain innovation and global compliance, the country can secure a stronghold in premium markets.
Looking to source high-quality, export-grade agricultural products from Pakistan?
Contact Shah Mercantile Co. at info@shahmercantile.com or visit www.shahmercantile.com to partner with us for a consistent and compliant supply chain.