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    Himalayan Pink Salt: Pakistan’s Iconic Mineral Taking Over Global Markets

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  • Mineral Export Insights from Pakistan
  • Himalayan Pink Salt: Pakistan’s Iconic Mineral Taking Over Global Markets
  • July 30, 2025 by
    Shayan Ali Shah

    From the Salt Range to the world

    Hidden beneath the foothills of Pakistan’s Potohar Plateau lies one of nature’s purest treasures — Himalayan pink salt. Mined from the Khewra Salt Mine, the second-largest salt deposit in the world, this pink-hued mineral has become a global symbol of wellness, purity, and natural living.

    With its origins exclusive to Pakistan, Himalayan pink salt enjoys a premium position in international markets. It is exported in multiple forms — edible salt, bath salt, cooking slabs, candle holders, tiles, and decorative lamps — making it a versatile, high-margin product for importers across North America, Europe, and the Middle East.

    At Shah Mercantile Co., we help buyers access authentic, export-quality Himalayan salt products — straight from the source.

    Why global demand for Himalayan pink salt is rising

    • Health and wellness: Contains trace minerals like calcium, magnesium, and potassium. Preferred as a natural, unprocessed alternative to regular table salt.
    • Interior design and spa products: Carved into lamps, tiles, and decorative items due to its therapeutic appeal.
    • Culinary use: Chefs use salt blocks and slabs for grilling and serving gourmet dishes.
    • Sustainability trend: Increasing demand from eco-conscious and wellness-focused consumers.

    Retailers, distributors, and wellness brands are actively sourcing pink salt products to meet growing consumer interest in holistic lifestyles.

    Types of Himalayan salt products available for export

    • Edible fine and coarse salt (food-grade, ISO/HACCP certified)
    • Cooking slabs and grill plates
    • Salt lamps and candle holders (hand-carved)
    • Bath salt (crystals and powder)
    • Salt bricks and tiles for wellness centers and saunas
    • Bulk industrial salt for food processing and de-icing

    We offer flexible packaging options — from branded pouches and jars to bulk PP bags and wooden crates — tailored to importer requirements.

    Pakistan’s natural monopoly and export edge

    Unlike many minerals traded globally, Himalayan pink salt is only found in Pakistan. Countries like India and China often re-export Pakistani-origin salt under private labels, which creates a trust gap in the market. Direct sourcing from Pakistan ensures both authenticity and better margins.

    Shah Mercantile Co. ensures:

    • Verified sourcing from Khewra, Kalabagh, and Warcha mines
    • Full traceability and documentation
    • Third-party lab testing on request
    • Custom packaging and private labeling services

    A premium product for premium markets

    Top importing countries include:

    • United States
    • United Kingdom
    • Germany
    • Canada
    • Saudi Arabia
    • UAE
    • South Korea
    • Australia

    We help buyers tap into retail, wholesale, spa & wellness, and hospitality sectors with curated product assortments and professional export handling.

    in Mineral Export Insights from Pakistan
    Top Trends in Pakistan's Minerals Exports for 2025: Insights and Opportunities


    Shah Mercantile Co. ™

    Shah Mercantile Co.™ is a Pakistan-based international trading company, delivering certified, high-demand commodities to clients across the Middle East, Africa, and Asia. 


    With a focus on compliance, logistics, and long-term relationships, we enable seamless cross-border trade across multiple verticals.​

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