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Himalayan Pink Salt: Pakistan’s Iconic Mineral Taking Over Global Markets

From the Salt Range to the world

Hidden beneath the foothills of Pakistan’s Potohar Plateau lies one of nature’s purest treasures — Himalayan pink salt. Mined from the Khewra Salt Mine, the second-largest salt deposit in the world, this pink-hued mineral has become a global symbol of wellness, purity, and natural living.

With its origins exclusive to Pakistan, Himalayan pink salt enjoys a premium position in international markets. It is exported in multiple forms — edible salt, bath salt, cooking slabs, candle holders, tiles, and decorative lamps — making it a versatile, high-margin product for importers across North America, Europe, and the Middle East.

At Shah Mercantile Co., we help buyers access authentic, export-quality Himalayan salt products — straight from the source.

Why global demand for Himalayan pink salt is rising

  • Health and wellness: Contains trace minerals like calcium, magnesium, and potassium. Preferred as a natural, unprocessed alternative to regular table salt.
  • Interior design and spa products: Carved into lamps, tiles, and decorative items due to its therapeutic appeal.
  • Culinary use: Chefs use salt blocks and slabs for grilling and serving gourmet dishes.
  • Sustainability trend: Increasing demand from eco-conscious and wellness-focused consumers.

Retailers, distributors, and wellness brands are actively sourcing pink salt products to meet growing consumer interest in holistic lifestyles.

Types of Himalayan salt products available for export

  • Edible fine and coarse salt (food-grade, ISO/HACCP certified)
  • Cooking slabs and grill plates
  • Salt lamps and candle holders (hand-carved)
  • Bath salt (crystals and powder)
  • Salt bricks and tiles for wellness centers and saunas
  • Bulk industrial salt for food processing and de-icing

We offer flexible packaging options — from branded pouches and jars to bulk PP bags and wooden crates — tailored to importer requirements.

Pakistan’s natural monopoly and export edge

Unlike many minerals traded globally, Himalayan pink salt is only found in Pakistan. Countries like India and China often re-export Pakistani-origin salt under private labels, which creates a trust gap in the market. Direct sourcing from Pakistan ensures both authenticity and better margins.

Shah Mercantile Co. ensures:

  • Verified sourcing from Khewra, Kalabagh, and Warcha mines
  • Full traceability and documentation
  • Third-party lab testing on request
  • Custom packaging and private labeling services

A premium product for premium markets

Top importing countries include:

  • United States
  • United Kingdom
  • Germany
  • Canada
  • Saudi Arabia
  • UAE
  • South Korea
  • Australia

We help buyers tap into retail, wholesale, spa & wellness, and hospitality sectors with curated product assortments and professional export handling.

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